Written by MacWorld

March 1, 1976 Because Steve Jobs and Steve Wozniak were going into business, they needed a name for their company. According to Wozniak, it was Jobs who thought up the name for their new computer company one afternoon as the two drove along Highway 85 between Palo Alto and Los Altos.

“Steve was still half involved with a group of friends who ran the commune-type All-One Farm in Oregon. And he would go up and work there for a few months before returning to the Bay Area. He had just come back from one of his trips and we were driving along and he said ‘I’ve got a great name: Apple Computer.’ Maybe he worked in apple trees. I didn’t even ask. Maybe it had some other meaning to him. Maybe the idea just occurred based upon Apple Records. He had been a musical person, like many technical people are. It might have sounded good partly because of that connotation. I thought instantly, ‘We’re going to have a lot of copyright problems.’ But we didn’t. Both of us tried to think of technical-sounding mixtures of words, like Executek and Matrix Electronics, but after 10 minutes of trying, we both realized we weren’t going to beat Apple Computer.”