You can't honestly say you've never seen any other company do this?
Its the essence of modern marketting. If anyone were to build “the perfect widget”, they'd be out of business in a year.
Despite what most web-heads think, 90% of Apples customer base don't hang on Steve Jobs' every word, they don't attend the rah-rah sessions where the reality distortion field flows wild and free, they buy the product based on the merits they see advertised by the totally biased media they happen to read.
You can't honestly say you've never seen any other company do this?
Its the essence of modern marketting. If anyone were to build “the perfect widget”, they'd be out of business in a year.
Despite what most web-heads think, 90% of Apples customer base don't hang on Steve Jobs' every word, they don't attend the rah-rah sessions where the reality distortion field flows wild and free, they buy the product based on the merits they see advertised by the totally biased media they happen to read.